About Natuzzi History, Heritage innovation and future. Natuzzi today is global force in Sofas. Pasquale Natuzzi has an ethos of harmony with the brands most important aspect the consumer. The previous logo for the company found on a metal badge on the side of the sofa Products is a “U” denoting “it’s how you live” more recently replaced with an “N”Natuzzi aiming to convey a personal message to its customers and users “you” In 1959 a Young Pasquale Natuzzi, founded Natuzzi S.p.A. & today is the Italian largest designer sofas & furniture company. With the Natuzzi & Natuzzi Editions brands along with Ital sofa & Divani Divani to take its place as world innovator & one of the most important brands for leather upholstered sofa furniture. A worldwide player in commercial & manufacturing industry with advanced modern factories in Brazil Romania, Italy, China, & recently Portugal supplying both Natuzzi operated as well as independent stores and groups. Servicing over 1200 point of sale outlets Natuzzi is synonymous with designer contemporary styling some of the latest designs and innovation combined with artisan craftsman manufactured products. As a multi global company and listed on the New York Stock Exchange with an Italian base in Santeramo southern Italy & US headquarters in high point North Carolina. With values dating back to incorporation in 1959 Natuzzi & Natuzzi Editions Products undergo a rigourous series of tests to establish suitability. Innovation in design is achieved at the design centre based at the Italian headquarters where one can find Pasquali Natuzzi regularly still at work six decades on.
Italy is synonymous with quality leather and Natuzzi by nature of location is able to access some of the worlds most beautiful leathers for Natuzzi Leather sofas, corner suites and furniture. As a leader in modern contemporary styling the last two decades has seen a shift towards a combination of excellent comfort combine with cutting edge & minimal styling.
Hidden function and reclining technology is now commonplace in many of the sofas and corner groups offered by Natuzzi group.
Natuzzi – High Point Building
Want to see Natuzzi’s flagship store, shopping for a Natuzzi sofa and want to be right in the heart of the company? Then head for the half-ship-shaped building at High Point, christened in 1986 for Italian furniture makers Natuzzi.
Natuzzi High Point building in America is a 4-story low-rise building in High Point, North Carolina, U.S.A. The building has been locally sometimes called the Titanic, because of it's ship like shape on one side. The High Point building truly is a really uniquely shaped building that you would expect from such furniture connoisseurs; this building certainly stands out and makes a statement in this old down town area.
As you enter the boat shaped building there’s an enormous structure with a bunch of flat screens in the main lobby way and the inside of the building is hollow in the middle like a hull of a boat, the centre has breeze ways crossing over several times on all three floors and as you proceed further you see the beginning of a four-story open corridor.
At a higher elevation is the ship’s building’s porthole, captured against the zigzag pattern of the floor plates as the building widens- widening to accept a full-corridor width corridor which stretches almost the entire length of the building and stretches to the glass ceiling.
In all four stories, Natuzzi’s building program is separated by the corridor, spanned with steel bridges with glass panel floors. Natuzzi has a full-service bar for events and a theater with a show room and a cafe and set up meals for us at least twice a day, The food has and Italian flair and is of course exceptionally good. It includes Mr. Natuzzi’s private residence when he visits North Carolina.